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Avinash Kuduvalli

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Design, Marketing and Business Development

Avinash Kuduvalli

Bangalore/Singapore.
When I'm not working (or watching Netflix), I'm trying, and failing, to perfect my apple pie.
 

Living Feminsims: An Archive
Research, Concept, Design

16

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Living Feminisms:
An Archive


Research, Concept, Branding and UX+UI Design


The Living Feminisms archive colates three decades of feminist materials from the ­early and recent past of the Indian women’s movement. This project was produced for the New Delhi-based feminist organisation, Jagori.
The breif presented to me was a non-specific idea of an online archive taht would house Jagori vast and diverse material. I worked with Jagori to conceptualise teh arhcives specific goals, build a taxonomy to both classify and navigate the material, understand teh best ways to present and dissemeniate teh data in an accesibel and attractive format. I was commisoned to conduct preliminary UX research and design the UI.
The broad designs of different the archive: (Counter-clockwise from top-left) The home page, mapping teh data by state (geography), mapping the data chronologically, mobile views of the same, mobile views of the search filter, desktop, tablet and mobiel views of individual content pages.
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
ASKING CHINESE
He would have put in his report about Gregor's not being there a long time ago. The office assistant was the boss's man spineless, and with no understanding. What about if he reported sick? But that would be extremely strained.
TELLING INDIANS
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise?

EIVA
Branding, UI Design+Development

16

Khoj International Artists' Association
Online Presence, Graphic Design

16

Zubaan Books:
A Webstore
Research, Design, Development

16

No Ghosts in this City
Book Cover Design

16

Nirankusha
Branding, Print Design

16

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Nirankusha

Branding and Print Design


I ought to just try that with my boss; I'd get kicked out maybe that would be the best thing for me. If I didn't I'd have given in my notice a long time ago, I'd have he just what I think, tell him everything I would.
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise? True, he had not slept peacefully, but probably all the more deeply because of that. What should he do now? The next train went at seven; if he were to catch that he would have to rush.
“And he did not at all feel particularly fresh and lively. And even if he did catch the train he would not avoid his boss's anger as the office assistant would have but instead the lorem ipsum took over.”
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
ASKING CHINESE
He would have put in his report about Gregor's not being there a long time ago. The office assistant was the boss's man spineless, and with no understanding. What about if he reported sick? But that would be extremely strained.
TELLING INDIANS
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise?
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EIVA:
An Investment Banking Firm

Branding, UI Design + Development


I ought to just try that with my boss; I'd get kicked out maybe that would be the best thing for me. If I didn't I'd have given in my notice a long time ago, I'd have he just what I think, tell him everything I would.
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise? True, he had not slept peacefully, but probably all the more deeply because of that. What should he do now? The next train went at seven; if he were to catch that he would have to rush.
“And he did not at all feel particularly fresh and lively. And even if he did catch the train he would not avoid his boss's anger as the office assistant would have but instead the lorem ipsum took over.”
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
ASKING CHINESE
He would have put in his report about Gregor's not being there a long time ago. The office assistant was the boss's man spineless, and with no understanding. What about if he reported sick? But that would be extremely strained.
TELLING INDIANS
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise?

Khoj International Artists' Association

Online Presence and Graphic Design


I ought to just try that with my boss; I'd get kicked out maybe that would be the best thing for me. If I didn't I'd have given in my notice a long time ago, I'd have he just what I think, tell him everything I would.
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise? True, he had not slept peacefully, but probably all the more deeply because of that. What should he do now? The next train went at seven; if he were to catch that he would have to rush.
“And he did not at all feel particularly fresh and lively. And even if he did catch the train he would not avoid his boss's anger as the office assistant would have but instead the lorem ipsum took over.”
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
ASKING CHINESE
He would have put in his report about Gregor's not being there a long time ago. The office assistant was the boss's man spineless, and with no understanding. What about if he reported sick? But that would be extremely strained.
TELLING INDIANS
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise?

Zubaan Books:
A Webstore

User Research, Concept, UX+UI Design, Development


I ought to just try that with my boss; I'd get kicked out maybe that would be the best thing for me. If I didn't I'd have given in my notice a long time ago, I'd have he just what I think, tell him everything I would.
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise? True, he had not slept peacefully, but probably all the more deeply because of that. What should he do now? The next train went at seven; if he were to catch that he would have to rush.
“And he did not at all feel particularly fresh and lively. And even if he did catch the train he would not avoid his boss's anger as the office assistant would have but instead the lorem ipsum took over.”
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
ASKING CHINESE
He would have put in his report about Gregor's not being there a long time ago. The office assistant was the boss's man spineless, and with no understanding. What about if he reported sick? But that would be extremely strained.
TELLING INDIANS
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise?

No Ghosts in this City
Book Cover Design


I ought to just try that with my boss; I'd get kicked out maybe that would be the best thing for me. If I didn't I'd have given in my notice a long time ago, I'd have he just what I think, tell him everything I would.
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise? True, he had not slept peacefully, but probably all the more deeply because of that. What should he do now? The next train went at seven; if he were to catch that he would have to rush.
“And he did not at all feel particularly fresh and lively. And even if he did catch the train he would not avoid his boss's anger as the office assistant would have but instead the lorem ipsum took over.”
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
It had been set for four o'clock as it should have been; it certainly must have rung. Yes was it possible to quietly sleep through that furniture-rattling noise? True, he had not peacefully, but probably all the more deeply because of that. What should he do now?
ASKING CHINESE
He would have put in his report about Gregor's not being there a long time ago. The office assistant was the boss's man spineless, and with no understanding. What about if he reported sick? But that would be extremely strained.
TELLING INDIANS
It had been set for four o'clock as it should have been; it certainly must have rung. Yes, but was it possible to quietly sleep through that furniture-rattling noise?
WHAT I DO

Avinash Kuduvalli.
Designer, Marketer,
and Geek.

 
book
UI DESIGN
I find that the best UI design, both web and mobile, is almost invisible. It acts to give primacy to the content and allows users be 'wowed' by its substance.
book
UX DESIGN and RESEARCH
Good UX is less about creative intuition and more about research. It's about finding implementable solutions to user problems by constant iterative change. User research which forms the foundation for good UX, often defines not only design goals but often business goal as well.
book
DEVELOPMENT
The bulk of my websites are built on Wordpress or as static HTML sites. I'm well versed in HTML and CSS (and try to keep up with the everchanging landscape of these technologies). I'm currently learning PHP and Javascript.
book
BRANDING AND LOGO DESIGN
I believe that the strongest element in logo design is type. Typography communicates volumes about the brands’ positioning and emphasis while maintaining a sense of elegant minimalism.
book
DIGITAL MARKETING
From social media and emails to SEO and paid advertising − I work with organizations to find the most suitable way to reach new users, by finding the right tools for your trade and budget, hiring the right content producers or doing it myself.
book
SOCIAL MEDIA MARKETING
Social media marketing is about more than frequent posts and paying for boosts. It's about finding the right content to engage users, targeting the right audiences at the right time, using each medium to best suite your goals and a dollop of luck.
book
EMAIL MARKETING
Emailers still generate more leads, helps retain users and drives growth than most other avenues. With everyones inboxes overfolwing with marketing mails and spam, it's critical to have engaging content, find a non-intrusive frequency and attractive, responsive design.
book
BUSINESS DEVELOPMENT
I help small businesses find the right partners to drive growth, digital solutions to improve sales (like online coupon management and customer service platforms).
You can drag this slider with your mouse.
book
UI DESIGN
I find that the best UI design, both web and mobile, is almost invisible. It acts to give primacy to the content and allows users be 'wowed' by its substance.
book
UX DESIGN and RESEARCH
Good UX is less about creative intuition and more about research. It's about finding implementable solutions to user problems by constant iterative change. User research which forms the foundation for good UX, often defines not only design goals but often business goal as well.
book
DEVELOPMENT
The bulk of my websites are built on Wordpress or as static HTML sites. I'm well versed in HTML and CSS (and try to keep up with the everchanging landscape of these technologies). I'm currently learning PHP and Javascript.
bear
BRANDING AND LOGO DESIGN
I believe that the strongest element in logo design is type. Typography communicates volumes about the brands’ positioning and emphasis while maintaining a sense of elegant minimalism.
bear
DIGITAL MARKETING
From social media and emails to SEO and paid advertising − I work with organizations to find the most suitable way to reach new users, by finding the right tools for your trade and budget, hiring the right content producers or doing it myself.
bear
SOCIAL MEDIA MARKETING
Social media marketing is about more than frequent posts and paying for boosts. It's about finding the right content to engage users, targeting the right audiences at the right time, using each medium to best suite your goals and a dollop of luck.
bear
EMAIL MARKETING
Emailers still generate more leads, helps retain users and drives growth than most other avenues. With everyones inboxes overfolwing with marketing mails and spam, it is critical to have engaging content, find a non-intrusive frequency and attractive, responsive design.
bear
BUSINESS DEVELOPMENT
I help small businesses find the right partners to drive growth, digital solutions to improve sales (like online coupon management and customer service platforms).
 
Contact US

Drop me a line
and let's do stuff
together

 
 
 
 

Designer, marketer and BD junkie

From India, currently based in Singapore. Worked with small businesses, NGOs and publishers on business development, design and marketing. Passionate and easily excitable, always looking for problems to solve.
DESIGN
  • Web and mobile UI design.
  • –UX design, both online and offline, based on user research and while placing an emphasis on simplicity and usability.
  • –User Research to help define both business and design goals.
  • –Branding and logo design.
  • –Graphic design for the web and print.
  • –tools: Sketch, Photoshop, Indesign, Google Analytics, SurveyMonkey and PtEngine.
  • Business Development
    • –Developed and managed new distribution models at Zubaan for online, offline and overseas sales and negotiated equitable terms.
    • Boosted Zubaan’s sales by over 15% annually by developing innovative sales platforms and forming new relationships with outside organisations.
    • –Established partnerships for HarperCollins to generate new avenues for publicity and branding.
    • –Followed new leads and managed multiple accounts as part of running a freelance design and development practice.
    Digital Marketing
    • Quadrupled Zubaan’s online presence by giving Zubaan a distinct online personality, and curating and sharing content, live-tweeting and managing regular email campaigns.
    • –Responsible for marketing all HarperCollins imported titles as well as select Indian titles.
    • –Provided Khoj with the tools it needed to take its online presence to the next level by training existing staff.
    • –Designed and managed email campaigns and social media campaigns for small businesses and nonprofits as a freelancer.
    Web Development
    • Fluent in CSS, HTML, Bootstrap, Zurb Ink (now Foundation for Emails) and Wordpress.
    • –Now learning PHP and Javascript.
    –Project Management and Efficiency
    • Created processes and helped streamline communications at Zubaan, Khoj and HarperCollins.
    • Familiar with Agile development methodoligies.
    Writing
    • Wrote marketing and web content for Zubaan and as a freelancer.
    • Researched and wrote business plans for Zubaan and small businesses.
    –Video Production and Editing (Final Cut Pro)
    • Produced videos for Temple Advertising’s Changeism campaign (for Indigo Nation) and Global Connections (a Dutch magazine for expats).
    –Event Management and Press Co-ordination
    • Responsible for marketing, media relations, and event management at Zubaan and HarperCollins
    2012 - PRESENT
    green icon
    Freelance Designer & Digital Marketer
    NOMAD
    COWORKING SPACES
    • Conceptualise, design and develop Wordpress, Joomla and static websites and webstores for small businesses, NGOs, publishers and individuals.

    • Design and manage email campaigns for small businesses and non-profits.

    • Create and manage social media campaigns for small businesses.

    • Help small businesses capitalize on digital solutions to CRM and effectively offer discounts and promotions to grow their businesses.
    2014 - 2015
    green icon
    Assistant Manager - Marketing
    HarperCollins Publishers India
    • Responsible for marketing all HarperCollins imported titles as well as select Indian titles.

    • Event management, media relations, social media and production of publicity materials for Harper literary and children’s books.

    • Organized HarperCollins’ and its authors participation in Literary Festivals around the country.

    • Managed the development and redesign of HarperCollins’ revamped website.
    2012 - 2014
    green icon
    Business Development, Marketing and Design
    Zubaan
    • Developed and managed new distribution models for online, offline and overseas sales.

    • Boosted Zubaan’s sales by over 15% annually by developing innovative sales platforms and forming new relationships with outside organisations.

    • Quadrupled Zubaan’s online presence by giving Zubaan a distinct online personality, and curating and sharing content and live-tweeting

    • Conceptualized and designed publicity materials, book covers, catalogs and graphics for online and offline use.

    • Responsible for all marketing, media relations, and event management.
    2013
    green icon
    Online Presence and Outreach
    Khoj International Artists’ Association
    • Provided Khoj with the tools it needed to take its online presence to the next level by creating and streamlined systems for collecting, organizing, and sharing Khoj’s information internally and externally.

    • Trained staff to follow processes, utilise social media effecitively and maintain the blog.